Retail & Consumer Goods
Financial Services
Design & Architecture
Automotive
Media, Sports & Entertainment
Professional Services
RETAIL & CONSUMER GOODS
CASE STUDIES
OBJECTIVE
Create a consumer brand and full-scale eCommerce website that offers high-quality, authentic traditional Japanese goods and present them publicly in such a way that the products fit well into our modern Western lives.
RESULTS
- Developed slogan "Where modern life meets tradition" - sends a powerful statement, instantly attracting a global audience.
- Web traffic has increased steadily at a rate of approximately 100% every 2 weeks.
- Marked increase in sales volume with targeted search engine optimization and an online marketing program
- Loyal fan base (The website boasts a large number of repeat visitors Design and user functionality ranked high in customer feedback).
- An eCommerce success unlike any other with global sales expected to hit yearly targets within 5 months.
Visit website: www.uniquejapan.com
Unique Japan
Industry: Pro/Consumer retail
Traditional Japanese sashimi knife
Photo: Yasu Nakaoka
TIMING
Winter 2005 - ongoing
TEAM
Managing Director
Chief Architect
Lead Developer
Project Manager
Creative Director
Multimedia Designer
English Copywriter
Marketing Manager
Photographer