Retail & Consumer Goods
Financial Services
Design & Architecture
Automotive
Media, Sports & Entertainment
Professional Services
RETAIL & CONSUMER GOODS
CASE STUDIES
OBJECTIVE
While the Daruma tradition is deep-rooted in Japan, it is still not well-known outside of it. We created the We Love Daruma brand and website to spread Daruma’s optimistic and inspiring energy around the world. The timing, we feel, could not be more pertinent. Daruma’s positive force is just as valuable in good times as in difficult ones, but our current economic climate has made the need to focus our energies all the more essential.
RESULTS
- Raising tremendous global awareness of the traditional Japanese Daruma doll.
- A pioneering social enterprise in Japan with a "Triple Bottom Line Initiative" (Benefiting People, Planet and Profit)
- One of the first (if not the first) "Buy to Give" concepts that is using a traditional Japanese icon. We Love Daruma is creating a pathway for consumers to benefit charity through retail.
- Received great praise for relaying a globally positive message through Japanese culture and tradition.
Visit website: www.welovedaruma.com
We Love Daruma
Industry: Pro/Consumer retail
Photo: Mini Daruma dolls make a unique and meaningful "Thank You" gift at weddings
TIMING
Spring 2008 - ongoing
TEAM
Managing Director
Project Manager
Creative Director
Multimedia Designer
English Copywriter
Marketing Manager
Photographer