Retail & Consumer Goods

Financial Services

Design & Architecture

Automotive

Media, Sports & Entertainment

Professional Services

RETAIL & CONSUMER GOODS

CASE STUDIES

OBJECTIVE

While the Daruma tradition is deep-rooted in Japan, it is still not well-known outside of it. We created the We Love Daruma brand and website to spread Daruma’s optimistic and inspiring energy around the world. The timing, we feel, could not be more pertinent. Daruma’s positive force is just as valuable in good times as in difficult ones, but our current economic climate has made the need to focus our energies all the more essential.

Unique Japan

RESULTS

  • Raising tremendous global awareness of the traditional Japanese Daruma doll.
  • A pioneering social enterprise in Japan with a "Triple Bottom Line Initiative" (Benefiting People, Planet and Profit)
  • One of the first (if not the first) "Buy to Give" concepts that is using a traditional Japanese icon. We Love Daruma is creating a pathway for consumers to benefit charity through retail.
  • Received great praise for relaying a globally positive message through Japanese culture and tradition.

Visit website: www.welovedaruma.com

We Love Daruma

Industry: Pro/Consumer retail
Photo: Mini Daruma dolls make a unique and meaningful "Thank You" gift at weddings

TIMING

Spring 2008 - ongoing

TEAM

Managing Director
Project Manager
Creative Director
Multimedia Designer
English Copywriter
Marketing Manager
Photographer