Retail & Consumer Goods

Financial Services

Design & Architecture

Automotive

Media, Sports & Entertainment

Professional Services

AUTOMOTIVE

CASE STUDIES

OBJECTIVE

Create interactive media solutions to help the head office of Nissan Motor better promote and showcase their vehicle line-ups in the Global Overseas Market (GOM) - a region comprised of over 100 countries and representing approximately 25%-30% of total annual sales.

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RESULTS

  • Developed a series of interactive FLASH animations highlighting unique service points of Nissan vehicles.
  • Trained sales managers in the GOM region on how to update and implement visual content into a CMS (Content Management Systems).
  • Designed several master template websites and showroom edition version websites for vehicles sold in the GOM region.
  • Created a campaign of FLASH banners promoting the X-TRAIL and PATHFINDER CopaSudaamericana football tournament showcased on the FOX and YAHOO sports portals in South America.
  • Generated significant customer inquiries with a well above-average click through rate by web visitors.

Nissan Motor

Industry: Automotive

TIMING

Winter 2004 - 2007

TEAM

Managing Director
Project Manager
Multimedia Designer
Web Designers
English Copywriter